Ms. Priyanka Prabhakar,
an Applied Art student of our Institute is the winner of the Fresh Pick
2008 and has been chosen to fly to Cannes, courtesy CreativeLand Asia. Priyanka's
work was adjudged the best among 200 entries that came in from more than
15 art and design colleges all over India. Nine students were shortlisted
for a personal interview, of which three went into the final round.
Priyanka's campaign for Shurre Lapel Microphones (Invisible but Heard) took the judges by surprise because it was professionally executed and had the maturity of a real life campaign, reveal CreativeLand Asia executives. She used the idea of Braille (the language of the visually disabled) and juxtaposed it with something being "invisible, yet being heard where it matters". Her finesse helped her score over the other two finalists who incidentally, were also from our Institute.
As winner, Priyanka will get an all expenses paid trip to the seven day Cannes Advertising Festival 2008 and a two year contract as an art person with CreativeLand Asia. It is an attempt at discovering young art talent at the right time and nurturing them to be the most able creative professionals of the future.
Fresh Pick was open to final year students of art and design colleges in India. It was organised by ad agency CreativeLand Asia.